20 Years of Dirt Is Good!

At Dirt Is Good we believe that dirt is part of the game. Sweat, blood and mud will always be there, but we will too. The first time and every time after that, picking you up, dusting you down and sending you back fresh and ready to give it your absolute best. Because Dirt is Good.

EVERY STAIN SHOULD BE PART OF THE GAME

When an athlete plays through injury, their bloodstain becomes a badge of honour. An act of bravery. However, when it’s period blood it’s a source of shame or a reason for mockery. In fact, 6 out of 10 girls fear playing sports due to period leaks.*

We believe it’s time to tackle the taboo by normalising every s...Read more